Jaguar Landrover
Influence by Design
Embedded within JLR’s London creative team, this work sat at the sharp end of automotive marketing — technically complex, globally distributed and held to the uncompromising standards expected across every market JLR operates in. From concept and strategy through to final artwork, technical illustration and supplier management, the full production pipeline was led across global campaigns.
Outputs covered the full design spectrum — from photorealistic vehicle renders, compositing and advanced retouching for new model launches, through to technical cut-through illustrations, chassis diagrams and engineering exploded views for sales and fleet communications. Every asset demanded both creative thinking and forensic precision, delivered in an environment where accuracy and consistency were critical.
Beyond execution, Martin’s role focused on creative leadership — acting as Brand Guardian across global markets, maintaining identity standards, developing guidelines and supporting regional teams to ensure brand integrity. He worked alongside creative directors, designers, copywriters and UX teams, where production quality and innovation were driven across all outputs, while also mentoring colleagues and sharing new workflows and techniques.
